Advisor · Speaker · Producer
Twenty-five years. Five technology revolutions. One through-line.
Technology changes. Human nature doesn't.
I've spent twenty-five years exploring what happens when technology escapes the screen and becomes part of everyday life. From helping build Marvel's mobile business to pioneering location-based AR years before Pokémon Go, my work has lived at the intersection of stories, places, and the platforms still taking shape.
The pattern I've found is simple: the technologies that matter most aren't the ones with the best features. They're the ones that give people a reason to participate, belong, create, contribute, and become something more than they were before.
Today, that pattern shapes everything I do — helping organizations design experiences, communities, and technologies people genuinely want to be part of.
Trusted by
Five technology revolutions.
One question.
Why do some technologies become part of our lives — while others disappear?
I've spent twenty-five years exploring that question across mobile, gaming, augmented reality, wearables, spatial computing, and AI.
What I've learned is that technology alone rarely changes behavior. People return because something resonates — a story, a community, a mission, a place, a sense of identity, a feeling that they belong to something larger than themselves.
Understanding that pattern has shaped every project I've worked on, from Marvel and Ogmento to Roblox, the Olympics, and the systems I'm building next.
Resonant Design™ · The thesis
Digital · Physical · Inner
Most organizations design for screens. Some design for places. Almost none design for the human experience that connects them.
My work has always explored the intersection of three realities — digital realities where we play, learn, connect, and create; physical realities where we gather, move, shop, explore, and experience the world; and inner realities where meaning, identity, purpose, trust, and belonging are formed.
From turning cities into game boards, to connecting fandom with real-world action, to exploring how people will collaborate with AI — the strongest systems don't live in one world. They create resonance across all three.
That's where people stop consuming experiences and start living them.
Mobile. Gaming. AR. Spatial. AI.
The same human patterns
underneath every one.
That pattern recognition is what I bring to every engagement.
How I Help
Three ways inFor founders and executives navigating product, platform, AI, community, and growth decisions that will be difficult to reverse later. Ongoing retainer or project-based.
Start a conversation →Senior product and platform leadership for companies that need experienced guidance without a full-time executive hire. Embedded, accountable, and built for the transition.
Start a conversation →A focused review that identifies the highest-leverage bottlenecks in your retention, loyalty, and community systems — and maps the clearest path to fixing them.
Start with the assessment →Selected Work
A partial recordAs head of Marvel's global mobile business, I built the commercial and product system that turned one of the most powerful fandoms on earth into a daily returning player base — 25+ AAA titles, millions of active users. The lesson: fandom is a retention engine, not a marketing skin. Most brands treat it like the latter.
Fandom as a retention engine, not a marketing skin
I executive produced the first large-scale activation connecting a major console franchise to thousands of physical retail locations nationwide. Before location-based marketing was a category, we were using the physical world as a participation surface — and proving it moved product.
Physical world as a participation surface
I co-founded Ogmento — the first venture-backed AR gaming company — and built the location-based games that turned streets, storefronts, and neighborhoods into game boards. We did this before ARKit existed. Apple eventually acquired the technology and team that made it possible.
Built spatial computing before the platforms existed
I designed the participation and engagement frameworks that connected the Olympics to Roblox's global audience — translating one of the world's most-watched events into an interactive community experience on one of the fastest-growing platforms on earth.
Attention into belonging
In Practice
I've shipped products through every one of those shifts. The lesson isn't the technology. It's that the human systems — the participation layer — have to be redesigned alongside it, or they collapse under the weight of the new medium.
"To have him on your team is to basically have an unfair advantage over the competition."
Participation Quotient™
The PQ Assessment scores your organization across five dimensions — from how well you orient new users to how deeply you've designed for loyalty and advocacy. Fifteen minutes. A clear picture of what's holding growth back and what to fix first.
Resonant Signal™
Essays and frameworks on the systems behind retention, identity and belonging — across gaming, AI, spatial computing and the platforms still taking shape. Written for the people deciding what gets built next.
Published on Substack. No noise — only signal. Unsubscribe anytime.
Whether you're navigating a platform shift, rebuilding retention, or figuring out what AI changes about your audience relationship — start with a conversation.