Marvel
Led Marvel's global mobile business across more than 25 titles and millions of players.
Interactive Storytelling · Transmedia · Emerging Platforms
The world is the game board.
I help entertainment, technology, and IP leaders turn emerging platforms into new ways for audiences to play, participate, and belong.
For 25 years, I've worked at the edge of what's next, from Marvel mobile and location-based AR to Roblox, spatial computing, and AI.
Trusted by
Where I Work
Stories no longer live on one platform.
Audiences move between games, social platforms, physical places, creators, and intelligent environments. The opportunity is to design worlds that move with them.
Interactive Storytelling
Give audiences a meaningful role inside the story.
Transmedia & Franchise Expansion
Extend IP across platforms without losing what made people care.
Emerging Platforms
Find the real opportunities across AI, spatial computing, UGC, and what comes next.
Physical + Digital Experiences
Turn places, products, and events into part of the experience.
Attention gets you noticed.
Participation brings people back.
Playable Systems Design applies the psychology of great games to products, platforms, places, and communities.
Agency. Progress. Identity. Belonging.
When people understand their role, see that their actions matter, and feel part of something larger, audiences become communities and experiences become ecosystems.
The business result is stronger engagement, retention, loyalty, and lifetime value.
When to Call Me
You have the pieces. They don't yet add up to a system.
Maybe you have valuable IP and need to decide where it goes next. An audience with passion but too little participation. A physical experience disconnected from the digital one. Or leadership sees opportunity in AI, spatial computing, or UGC but doesn't know where to place the first bet.
These are the problems I like.
How I Help
Three ways inFind the opportunity. Design the system. Make it real.
01
Playable Opportunity Map
Find where your IP, audience, product, or experience can create new participation and business value.
Discuss an Opportunity Map →02
Transmedia & Playable Systems Strategy
Turn story, technology, community, and commerce into one coherent experience.
Explore a Systems Strategy →03
Emerging Platforms Advisory
Senior counsel for leaders making consequential bets across entertainment and emerging technology.
Book an Advisory Conversation →Selected Work
A partial recordI've been building at the edge for a long time.
Halo × 7‑Eleven
Turned thousands of physical retail locations into part of the game experience.
Ogmento → Apple
Co-founded an early venture-backed AR gaming company, building location-based experiences before ARKit existed. Apple later acquired Ogmento's technology and team, and that work became part of the foundation for ARKit.
Olympics · Roblox
Through a partner role with EverGame Media, helped shape the participation and engagement frameworks connecting the Olympic movement with Roblox's global audience.
Point of View
New technology creates possibility. Human behavior decides what lasts.
I've seen the same pattern across mobile, gaming, AR, spatial computing, and now AI.
Technology can create an entirely new capability overnight. It can't make people care. That part still has to be designed.
"To have him on your team is to basically have an unfair advantage over the competition."
Participation Quotient
Where is participation breaking down?
Take the 15-minute diagnostic to see where your system is creating momentum and where people are dropping away.
Insights
Field notes from the edge.
Playable systems, interactive storytelling, AI, spatial computing, fandom, and the changing relationship between people and technology.
Participation
Trust
AI
Spatial Computing
Identity Systems
Emerging Platforms
Community
Human Flourishing
Published on Substack. New field notes when there's something worth sharing.
What are you trying to make people care about?
Bring me the opportunity, the audience, or the decision that's difficult to see clearly. We'll figure out where the leverage is.