Strategic Advisor
The technology almost never kills a product.
The participation layer does.
I've spent twenty-five years helping organizations navigate technology transitions — from mobile and gaming to AR, spatial computing, and AI. The teams that succeed aren't the ones with the best technology. They're the ones that understand why people return — and design their products, communities, and experiences accordingly.
Trusted by
The technology almost never kills a product.
The participation layer does.
Resonant Design™ · The thesis
Mobile. Gaming. AR. Spatial. AI.
Five technology revolutions.
The same human patterns underneath every one.
That pattern recognition is what I bring to every engagement.
How I Help
Three ways inFor founders and executives navigating product, platform, AI, community, and growth decisions that will be difficult to reverse later. Ongoing retainer or project-based.
Start a conversation →Senior product and platform leadership for companies that need experienced guidance without a full-time executive hire. Embedded, accountable, and built for the transition.
Start a conversation →A focused review that identifies the highest-leverage bottlenecks in your retention, loyalty, and community systems — and maps the clearest path to fixing them.
Start with the assessment →Selected Work
A partial recordAs head of Marvel's global mobile business, I built the commercial and product system that turned one of the most powerful fandoms on earth into a daily returning player base — 25+ AAA titles, millions of active users. The lesson: fandom is a retention engine, not a marketing skin. Most brands treat it like the latter.
Fandom as a retention engine, not a marketing skin
I executive produced the first large-scale activation connecting a major console franchise to thousands of physical retail locations nationwide. Before location-based marketing was a category, we were using the physical world as a participation surface — and proving it moved product.
Physical world as a participation surface
I co-founded Ogmento — the first venture-backed AR gaming company — and built the location-based games that turned streets, storefronts, and neighborhoods into game boards. We did this before ARKit existed. Apple eventually acquired the technology and team that made it possible.
Built spatial computing before the platforms existed
I designed the participation and engagement frameworks that connected the Olympics to Roblox's global audience — translating one of the world's most-watched events into an interactive community experience on one of the fastest-growing platforms on earth.
Attention into belonging
In Practice
I've shipped products through every one of those shifts. The lesson isn't the technology. It's that the human systems — the participation layer — have to be redesigned alongside it, or they collapse under the weight of the new medium.
"To have him on your team is to basically have an unfair advantage over the competition."
Participation Quotient™
The PQ Assessment scores your organization across five dimensions — from how well you orient new users to how deeply you've designed for loyalty and advocacy. Fifteen minutes. A clear picture of what's holding growth back and what to fix first.
Resonant Signal™
Essays and frameworks on the systems behind retention, identity and belonging — across gaming, AI, spatial computing and the platforms still taking shape. Written for the people deciding what gets built next.
Published on Substack. No noise — only signal. Unsubscribe anytime.
Whether you're navigating a platform shift, rebuilding retention, or figuring out what AI changes about your audience relationship — start with a conversation.