Stage 01
Broadcast Organization
Talks at an audience. Reach is high, return is low. Growth depends entirely on spend.
Participation Quotient™
Where does your
organization stand?
Most teams can recite their acquisition numbers. Almost none can describe the system that decides whether anyone returns. The PQ makes that system visible — and measurable.
What it measures
A score for the layer that decides retention.
The Participation Quotient evaluates the five systems of Participation Systems™ — Orientation, Continuity, Participation, Trust and Fandom — and returns a single, honest picture of where attention is leaking and where belonging is forming.
It isn't a personality quiz and it isn't a vanity metric. It's a diagnostic built from two decades of shipping participation at companies like Marvel and Microsoft, and advising the platforms defining what comes next.
Fifteen minutes in. A clear read on what's holding retention back — and the first moves that change it.
Participation Engine™
The framework beneath the scoreHow attention compounds into a movement.
Phase 01
Diagnose
Map the five systems against real behavior. Find where people arrive, stall, and leave — and why.
Phase 02
Design
Rebuild the weakest layer first. Small, structural changes to the loops that drive return and contribution.
Phase 03
Compound
Turn returning users into contributors, and contributors into fans who carry the product for you.
The five archetypes
Your result places you on this arcFrom broadcasting at people to building with them.
Stage 02
Passive Community
People gather but rarely act. Presence without participation. A audience waiting to be activated.
Stage 03
Awakening Brand
The first real loops appear. Some users return on their own. The system starts to pull its weight.
Stage 04
Participation System
Contribution is designed in. Users build, return and invest. Retention compounds without constant spend.
Stage 05
Movement Builder
Belonging becomes identity. The community carries the mission — and your most credible growth comes from them.
Begin
Fifteen minutes to your Participation Quotient™.
No sign-up wall, no sales call required. Answer honestly and get a clear archetype, a system-by-system read, and the first moves worth making.