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Writer's pictureBrian Selzer

Time Flies When You’re Immersed (and a Dad)!

Updated: Aug 29, 2022

Hello! It's been several years since I have posted to my personal website and blog.  My life and career have evolved so much since I last posted here, it seems like now is as good a time as any to catch you up.


Ogmento ->FlyBy -> Apple (ARKit)

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Since my last post, my AR games company, Ogmento, was spun out as a computer vision tech company called FlyBy, and then sold to Apple. The Computer Vision technology that Ogmento created to drive our games and platform (think Pokemon Go) went on to become ARKit, the central technology driving Apple’s Augmented Reality platform.


Here is a blog post from my friend Matt Misenieks on “Why ARKit is better than the alternatives.”   There is a “History of ARKit” section which mentions Ogmento and the monocular Visual Inertial Odometry (VIO) solution we created for tracking digital assets to the real world. This solution drove both Google Tango tech and has now become ARKit. Needless to say I am proud to have played a role in the history of AR for mobile, and many of my best friends and colleagues continue to be at the epicenter of AR, driving this all important technology forward.


DAQRI

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Post-Ogmento, I joined DAQRI (an LA-based AR company) founded by Brian Mullins, who brought me in personally to lead their Business Development and Production efforts. The company grew substantially (from 40 to over 300 people while I was there), and their business model evolved from AR services work to AR Enterprise hardware/software development.  Some of the projects I worked on while there included Anatomy 4D, Crayola Color Alive, Melon (BCI), selling Daqri Smart Helmets, and building out Daqri’s Partner Program.


I left DAQRI in early 2017, as consumer/commercial AR started to heat up again. Pokemon Go was a huge success (validating the work I did at Ogmento to create the first location-based AR games and platform). And, with Apple launching ARKit, the mobile AR market was finally starting to take off. It was time for me to stop selling industrial AR hardware to Enterprise customers, and get back into leading the evolution of XR again on both the creative and business side.


Neurable

Neurable

I have been consulting in the AR/VR (XR) space for a couple years now. One of the companies I have been consulting to,Neurable, became a particular favorite of mine (team & tech), so earlier this year I joined them full time as Vice President of Strategic Partnerships.   Expect more posts here in the future on Brain-Computer Interfaces for XR, which is where a great deal of my efforts and focus reside now.



Fatherhood


Without a doubt, the biggest change and joy since I last posted has been Fatherhood. My daughter  was born on April 7th, 2013.  There are few things I love more than being a Dad.  Every stage is a joy.  Now everything I do in the emerging tech space comes with a greater sense of responsibility, as I work to shape our future, and help ensure these powerful technologies are put to use in ways that will impact the world positively.


I continue to live at the epicenter of some exciting technologies and projects in the immersive media space, and I look forward to sharing more thoughts and updates with you here.

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