Instafilms.com is live!

We just launch of our public beta for Instafilms.com. This is “machinima for the masses.” Instafilms allows video game fans to make their own CG animated short films (or shows) with a simple tool set that includes text-to-speech, drag and drop cameras, and choices of sets and characters. Shows get rendered within minutes, and you can post them anywhere.

There are currently three “shows” to choose from: Sony Playstation’s Heavenly Sword, Ubisoft’s Brothers in Arms, and our own original franchise, Menlo Park. We will be adding more game franchises in the coming weeks.

Make your own cartoon.. its a lot of fun! Any comments or feedback, I would love to know what you think!

Instafilms.com – Menlo Park


We continue to build out Instafilms.com for a Q1 ’09 release. While most of the site focuses on video game related content, we are launching new and original shows as well. Here is a sneak-peak at one of the new characters and environments for a show we call “Menlo Park.” I wrote this very quickly as a test to see if the new assets are working properly, and also because I am bummed I can’t buy peanunt butter right now due to a selmenella scare.

Instafilms.com – Machinima for the Masses

Instafilms - coming soonMy latest project is in rapid development right now, and I am truly excited about this one!

The site is called InstaFilms, and allows you to make a high-end CG (3D) animated show instantly! The tools are really easy to use, the technology utilizes “text to speach” so you simply type in what you want the characters to say, and they speak them right away. Choosing camera angles, sets, characters, animations could not be easier.

We will be importing high-end video game characters, sets and other assets. If you are familiar with the quality level of these assets, you start to get an idea of what these movies will look like. Now, anybody can be making their own Pixar-like shows.

Please sign-up to be notified of our Private Beta Launch in January 2009. We will be rolling this out to the public during Q2 2009.

Mashade.com Launches

Picture 1I get to add another website to my ever-growing list of creations now. This one is particularly fun and a reflection of current trends in online entertainment… User-Generated Content.

When looking at the online video game trailer landscape online, it became clear there was opportunity here to do more.

Mashade.com allows users to editing video game trailers and in-game footage. You can not only watch all the latest video game trailers, but now you can “mash them up” to make them your very own. We have added in all sorts of fun audio clips, music and graphics which you can add into your video to truly personalize it.

Blockade partnered up with GorillaSpot on this site, and we think it will grow to become quite popular amoung gamers and those who just want to make fun viral videos with some really compelling content.

Check it out, make your own mashup, and let me know what you think.

The Story of Stuff

Picture 1My cousin Alana sent me a link to the Story of Stuff with Annie Leonard today. It is a 20-minute Flash animated presentation about our world of consumption. The straight-talk and simple illustrations in the film cleverly depict the sad reality of our consumption habit, and how it is destroying the planet.

The site is not all doom and gloom though, and does not come off as preachy. There is a playful humor in the animation and thankfully no “10 simple steps” list provided for such a complex problem. This is an awareness piece, which lets you decide how best to make a difference. The good news is that there are great people and organizations working hard to reverse these patterns destroying our planet. Is it too little too late though? Hopefully not!

If you like the idea of having a sustainable world, something to leave behind for future generations… I highly recommend a viewing! It just might change the way you look at things a bit, and perhaps motivate you to do whatever you can to contribute less to the problem.

Also kudos to the design house behind this site, Free Range Studios. They did a really nice job integrating interactive features into the presentation.