OBOTO – Rise of the Robots

OBOTO - Digital Pet (Robot) Showcases Advanced Augmented Reality Since co-founding Ogmento back in 2009... a goal for the company has always been to creatie immersive augmented reality experiences, including the ability to place characters and other digital interactive content seamlessly into the physical world. The key to a truly magical and immersive experience is in the tracking.  Powerful [...]

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AR: The Purple Pill

Things have evolved since The Matrix. We no longer have to choose between taking the RED or the BLUE pill. Augmented Reality offers the PURPLE pill! I am putting together some slides for my upcoming presentations at eComm, ARE2010, etc. I thought this particular slide might serve as a nice teaser. The title of my [...]

Humanity+ Summit 2009

I will be speaking at the Humanity+ Summit this Sunday, December 6th on the subject of Augmented Reality, and how to make sure we use AR to get to an awesome future! The H+ Summit (Organized by Humanity +) is a two day, interactive event that will explore how humanity will be radically changed by [...]

Prime-Time for Augmented Reality

A recent AdAge artilce, starts off with the following question - Is augmented reality ready for prime-time? Twentieth Century Fox, Coke and McDonalds are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic [...]