OBOTO – Rise of the Robots

OBOTO - Digital Pet (Robot) Showcases Advanced Augmented Reality Since co-founding Ogmento back in 2009... a goal for the company has always been to creatie immersive augmented reality experiences, including the ability to place characters and other digital interactive content seamlessly into the physical world. The key to a truly magical and immersive experience is in the tracking.  Powerful … Continue reading OBOTO – Rise of the Robots


Going Geo-Social and Hyper-Local

Tweet I'm excited about the recent launch of our Paranormal Activity: Sanctuary iPhone game for many reasons -- First, it's Ogmento's first big game title, and it feels great to finally have something out in the market. Even more so, this game represents a new breed of game design & platform, that is very powerful … Continue reading Going Geo-Social and Hyper-Local

Experience Real World Horror

The press release went out today for Paranormal Activity: Sanctuary. We did a soft launch about a week ago, and got over 5,000 players in just a few days by word of mouth, and one mention on Paramounts Facebook page for the movie. Now with the press release out, we are looking forward to building … Continue reading Experience Real World Horror


Ogmento First AR Gaming Startup to Win VC Funding

I'm thrilled to be able to officially announce that Ogmento is now venture-backed. The news hit the wires today, and the story is being picked up at a tremendous rate (WSJ, Forbes, Yahoo, AOL, CNET, USA Today, TechCrunch, VentureBeat, Joystiq, and many others). Here is the original press release - Ogmento Raises $3.5 Million in … Continue reading Ogmento First AR Gaming Startup to Win VC Funding


AR: The Purple Pill

Things have evolved since The Matrix. We no longer have to choose between taking the RED or the BLUE pill. Augmented Reality offers the PURPLE pill! I am putting together some slides for my upcoming presentations at eComm, ARE2010, etc. I thought this particular slide might serve as a nice teaser. The title of my … Continue reading AR: The Purple Pill


Humanity+ Summit 2009

I will be speaking at the Humanity+ Summit this Sunday, December 6th on the subject of Augmented Reality, and how to make sure we use AR to get to an awesome future! The H+ Summit (Organized by Humanity +) is a two day, interactive event that will explore how humanity will be radically changed by … Continue reading Humanity+ Summit 2009


Prime-Time for Augmented Reality

A recent AdAge artilce, starts off with the following question - Is augmented reality ready for prime-time? Twentieth Century Fox, Coke and McDonalds are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic … Continue reading Prime-Time for Augmented Reality