OBOTO – Rise of the Robots

OBOTO - Digital Pet (Robot) Showcases Advanced Augmented Reality Since co-founding Ogmento back in 2009... a goal for the company has always been to creatie immersive augmented reality experiences, including the ability to place characters and other digital interactive content seamlessly into the physical world. The key to a truly magical and immersive experience is in the tracking.  Powerful [...]

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Prime-Time for Augmented Reality

A recent AdAge artilce, starts off with the following question - Is augmented reality ready for prime-time? Twentieth Century Fox, Coke and McDonalds are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic [...]

My Wired.com Interview

Wired.com interviewed me the other day on the subject of Augmented Reality. Here is the article, which is currently the featured story on the site. - "If You're Not Seeing Data, You're Not Seeing." Being a huge Wired fan since the inception of the magazine it was a thrill to be directly contacted by them [...]