OBOTO – Rise of the Robots

OBOTO - Digital Pet (Robot) Showcases Advanced Augmented Reality Since co-founding Ogmento back in 2009... a goal for the company has always been to creatie immersive augmented reality experiences, including the ability to place characters and other digital interactive content seamlessly into the physical world. The key to a truly magical and immersive experience is in the tracking.  Powerful … Continue reading OBOTO – Rise of the Robots


The Rise of Sensor-Based Apps and Wearables

Tweet I'm a big fan of sensor-based apps and personal wearables, as they bring with them vast potential for utilizing motivational data, content and feedback loops for things like self-improvement, optimal health and ultimately the gamification of every day life. Nike has been playing a leadership role in this area for a few years now … Continue reading The Rise of Sensor-Based Apps and Wearables

Going Geo-Social and Hyper-Local

Tweet I'm excited about the recent launch of our Paranormal Activity: Sanctuary iPhone game for many reasons -- First, it's Ogmento's first big game title, and it feels great to finally have something out in the market. Even more so, this game represents a new breed of game design & platform, that is very powerful … Continue reading Going Geo-Social and Hyper-Local


Experience Real World Horror

The press release went out today for Paranormal Activity: Sanctuary. We did a soft launch about a week ago, and got over 5,000 players in just a few days by word of mouth, and one mention on Paramounts Facebook page for the movie. Now with the press release out, we are looking forward to building … Continue reading Experience Real World Horror


Prime-Time for Augmented Reality

A recent AdAge artilce, starts off with the following question - Is augmented reality ready for prime-time? Twentieth Century Fox, Coke and McDonalds are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic … Continue reading Prime-Time for Augmented Reality


My UgoTrade.com Interview (Augmented Hollywood)

I was interviewed a couple weeks back by Tish Shute for her UgoTrade.com blog. Tish is a very strong supporter and voice for our burgeoning Augmented Reality Industry. She has been doing a series of feature interviews lately with all the major companies in the AR space. If you are new to AR, I highly … Continue reading My UgoTrade.com Interview (Augmented Hollywood)


My Wired.com Interview

Wired.com interviewed me the other day on the subject of Augmented Reality. Here is the article, which is currently the featured story on the site. - "If You're Not Seeing Data, You're Not Seeing." Being a huge Wired fan since the inception of the magazine it was a thrill to be directly contacted by them … Continue reading My Wired.com Interview