OBOTO – Rise of the Robots

OBOTO - Digital Pet (Robot) Showcases Advanced Augmented Reality Since co-founding Ogmento back in 2009... a goal for the company has always been to creatie immersive augmented reality experiences, including the ability to place characters and other digital interactive content seamlessly into the physical world. The key to a truly magical and immersive experience is in the tracking.  Powerful [...]

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Projection Mapping

As I focus on Augmented Reality, I continue to be fascinated and inspired by the notion of transforming common landscapes into art and entertainment. Some of the best reference for this can be found in projection mapping. There have been some amazing projects that truly inspire the creative possibilities, and serve as examples for what [...]

Prime-Time for Augmented Reality

A recent AdAge artilce, starts off with the following question - Is augmented reality ready for prime-time? Twentieth Century Fox, Coke and McDonalds are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic [...]