OBOTO – Rise of the Robots

OBOTO – Digital Pet (Robot) Showcases Advanced Augmented Reality

Since co-founding Ogmento back in 2009… a goal for the company has always been to creatie immersive augmented reality experiences, including the ability to place characters and other digital interactive content seamlessly into the physical world.

The key to a truly magical and immersive experience is in the tracking.  Powerful computer vision algorithms come into play in order to seamlessly tie the virtual to the physical.  With Ogmento  focusing on premium AR experiences,, we are now highlight some of our tracking capabilities with the introduction of OBOTO, and a little robot named Oggie.

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With our prototype OBOTO app (available for iPhone) we are testing out the idea of a digital toy robot that can interact and track to the physical world without the use of markers, printouts, or any pre-setup.  To date, the need for markers, printouts, or a lengthy set-up process have prevented Augmented Reality (AR) from true mass adoption.  These initialization methods are intrusive, and ultimately barriers to entrance for many mobile content enthusiasts looking to experience the magic of AR instantly.

When it comes to offering an engaging augmented reality experience (one which can be enjoyed anytime, anywhere), Ogmento believes a zero-initialization tracking solution in a natural environment is key.  The release of OBOTO, Ogmento’s first original project, showcases such a solution.

Users can place Oggie into any environment they wish — on a table, on the floor, in middle of the street, in their hand, etc.  Oggie will track to the environment instantly, allowing the user to pan, zoom, and move around creating a seamless mixed-reality experience.  This zero-initialization, natural feature tracking AR, allows for instant immersion, which is key.

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Photo and video features allow users to get creative and show off with their very own digital pet robot.

If people enjoy the notion of virtual characters in the real world, and  the character interactions that come along with that, there are endless opportunities for this type of application. Virtual pets, mascots, toys, and more. With the added ability to unlock exclusive content based on location, and brand recognition as well, this is a content model that has no limits, and will only continue to grow.

Be sure to download and check out OBOTO, and let me know what you think.  If your company, agency or brand have ideas in mind based on this content model, I’d love to explore opportunities with you.

Relavant Links

ogmento.com/apps/oboto

facebook.com/ObotoCentral

youtube.com/ObotoCentral

twitter.com/ObotoCentral

Instafilms.com – Menlo Park


We continue to build out Instafilms.com for a Q1 ’09 release. While most of the site focuses on video game related content, we are launching new and original shows as well. Here is a sneak-peak at one of the new characters and environments for a show we call “Menlo Park.” I wrote this very quickly as a test to see if the new assets are working properly, and also because I am bummed I can’t buy peanunt butter right now due to a selmenella scare.

Instafilms.com – Machinima for the Masses

Instafilms - coming soonMy latest project is in rapid development right now, and I am truly excited about this one!

The site is called InstaFilms, and allows you to make a high-end CG (3D) animated show instantly! The tools are really easy to use, the technology utilizes “text to speach” so you simply type in what you want the characters to say, and they speak them right away. Choosing camera angles, sets, characters, animations could not be easier.

We will be importing high-end video game characters, sets and other assets. If you are familiar with the quality level of these assets, you start to get an idea of what these movies will look like. Now, anybody can be making their own Pixar-like shows.

Please sign-up to be notified of our Private Beta Launch in January 2009. We will be rolling this out to the public during Q2 2009.