OBOTO – Digital Pet (Robot) Showcases Advanced Augmented Reality
Since co-founding Ogmento back in 2009… a goal for the company has always been to creatie immersive augmented reality experiences, including the ability to place characters and other digital interactive content seamlessly into the physical world.
The key to a truly magical and immersive experience is in the tracking. Powerful computer vision algorithms come into play in order to seamlessly tie the virtual to the physical. With Ogmento focusing on premium AR experiences,, we are now highlight some of our tracking capabilities with the introduction of OBOTO, and a little robot named Oggie.
With our prototype OBOTO app (available for iPhone) we are testing out the idea of a digital toy robot that can interact and track to the physical world without the use of markers, printouts, or any pre-setup. To date, the need for markers, printouts, or a lengthy set-up process have prevented Augmented Reality (AR) from true mass adoption. These initialization methods are intrusive, and ultimately barriers to entrance for many mobile content enthusiasts looking to experience the magic of AR instantly.
When it comes to offering an engaging augmented reality experience (one which can be enjoyed anytime, anywhere), Ogmento believes a zero-initialization tracking solution in a natural environment is key. The release of OBOTO, Ogmento’s first original project, showcases such a solution.
Users can place Oggie into any environment they wish — on a table, on the floor, in middle of the street, in their hand, etc. Oggie will track to the environment instantly, allowing the user to pan, zoom, and move around creating a seamless mixed-reality experience. This zero-initialization, natural feature tracking AR, allows for instant immersion, which is key.
Photo and video features allow users to get creative and show off with their very own digital pet robot.
If people enjoy the notion of virtual characters in the real world, and the character interactions that come along with that, there are endless opportunities for this type of application. Virtual pets, mascots, toys, and more. With the added ability to unlock exclusive content based on location, and brand recognition as well, this is a content model that has no limits, and will only continue to grow.
Be sure to download and check out OBOTO, and let me know what you think. If your company, agency or brand have ideas in mind based on this content model, I’d love to explore opportunities with you.
I’m a big fan of sensor-based apps and personal wearables, as they bring with them vast potential for utilizing motivational data, content and feedback loops for things like self-improvement, optimal health and ultimately the gamification of every day life.
Nike has been playing a leadership role in this area for a few years now with their Nike+ sensor and app, and they are stepping it up once again with the release of the new Nike+ FuelBand.
While not perfect, the FuelBand has some very nice design features, and brings a new metric approach for motivating users to be active throughout the day.
Designed as a stylish and sleek bracelet (not too different than those yellow LiveStrong bangles), the FuelBand represents forward movement in tech fashion, with a device people might actually wear on a daily basis. As a bracelet on the wrist, rather than a chip tucked away in a shoe, it allows for a simple feedback display to be viewed throughout the day. Here again, Nike has done a smart job to simplify this data down to some core metrics, along with with a power-meter that gets longer in length and hotter in color the more “fuel” the wearer burns. This meter-bar clearly indicates that feedback loops are key for continued motivational aspects. Rather than pulling out your Nano, or iPhone, just look at the wrist as if checkin the time.
The Nike+ Fuel Band tracks your daily activity using an internal accelerometer (which senses your movement). Time, Calories, Steps and NikeFuel are all tracked. The new “Fuel” metric is interesting and unique to Nike, as it matches a person’s movement through the wristband’s accelerometer against data collected on how rapidly oxygen is consumed. This may not be the best way to track fitness, as it still relies primarily on an accelerometer, and the readings will vary greatly depending on how much you move your arm. If you were to ride a bike the sensor would probably read this activity as burning less Fuel than if you were sitting in a chair just waving your hand around.
While, I am not yet sold that the Fuel Band will be a big hit, or that it brings tremendous value for the price, I am impressed with what it represents as a sign of where things are going in sensor-based wearables and apps. We are only getting started.
As chip prices keep coming down, and sensors keep getting smaller, they will get embedded in more and more wearables, such as watches, clothing, jewelry… and the feedback displays will likely end up moving onto our eyewear and sunglasses, utilizing heads-up-display technology. This is when things get even more interesting from my standpoint. The user can now have an always-on feedback loop, monitoring things like heart-rate, and eventually things like stress levels, blood pressure and more.
Once we start to gamily the feedback loops, or one can imagine how achieving our optimal health will become much more manageable and fun with such tech. Signs that this world is not so far off can be seen with announcements like this one, for Googles HUD Glasses.
Here is a mock-up image I made a while back for a presentation on LBS & AR Gaming. The idea here is that we will someday be able to wear stylish Heads-Up-Display enabled eyewear, which could feed us our biometric data, along with other stats and game elements throughout the day. This example highlights the idea of a Nike+ AR Pac-Man type App — set a course, and see GPS enabled landmarks as motivational collectibles to race towards and gobble up within a certain amount of time. Comparing scores and results against friends in this type of game scenario would certainly be a nice evolution to the Nike Tag challenge program we have today.
There are a few players in this field now, with Jawbone, Fitbit, Motorola, and a couple others releasing their versions of wristbands, watches, etc.. for tracking daily activity. I imagine there will be more entrants in the coming years. Still, Nike continues to be a major brand associated with health and fitness and will likely continue to play a strong role in the evolution of tracking our daily lives.
I’d love to hear from people focused in this field professionally, and get your take on the state of this industry, and where things are going. As Ogmento continues to develop Location-Based Augmented Reality games and content, the convergence of these two worlds in a few years is inevitable.
I will be speaking at the Humanity+ Summit this Sunday, December 6th on the subject of Augmented Reality, and how to make sure we use AR to get to an awesome future!
The H+ Summit (Organized by Humanity +) is a two day, interactive event that will explore how humanity will be radically changed by technology in the (possibly quite near) future. Over 30 visionary speakers will explore how to enhance your body, mind, life, and world…
What is going to be like to be a human in this next phase of technological progress? How can we get our heads around it so when it arrives we’re best prepared to deal with it?
We foresee the feasibility of redesigning the human condition, including such parameters as the inevitability of aging, limitations on human and artificial intellects, unchosen psychology, suffering, and our confinement to the planet earth. The possibilities are tremendously broad and exciting — and the H+ Summit will provide a venue to discuss them with like-minded individuals, and hear exciting presentations by the leaders of the ongoing H+ r/evolution.
The Summit will be held at EON Reality, Inc. – The world’s leading interactive 3D visual content management and Virtual Reality software provider.
It should be fun, I’m really looking forward to meeting everyone there.
For more on the event and a list of speakers, check out http://hplus.eventbrite.com/
A recent AdAge artilce, starts off with the following question – Is augmented reality ready for prime-time?
Twentieth Century Fox, Coke and McDonalds are about to test the emerging technology’s mettle as a marketing tool to promote the Dec. 18 release of “Avatar,” the first live-action movie to be produced and released entirely in stereoscopic 3-D.
A couple of weeks ago, I had an opportunity to go to lunch with the guys at Total Immersion responsibile for the Avatar AR campaign, Bruno Uzzan and Greg Davis. At their office, I got a sneak peek at the AR enhanced AVTR Coke can, and checked out the Avatar Mattel Toys and i-Tag’s too. Clearly, the Avatar AR campaign is a significant milestone in what is truly the dawn of AR marketing.
The AdAge article asked – Will Efforts by Coke, McDonald’s to Plug Fox’s Much-Anticipated Movie Finally Take Nascent Tech Mainstream?
I respond to this question with the following comments…
I am excited to see this campaign come to life, and believe it represents the dawn of AR marketing in a big way… highlighting how mega brands and products will come to life with added engagement, and rich-media to further enhance the customer experience.
Today’s webcam campaigns are clearly more about the wow-factor of triggering holographic-like animations off of an everyday item. As we quickly move from glyph-like codes (i.e Esquire mag) to natural feature tracking (i.e branded logos). The evolution of hardware and software will only lead to more robust, compelling and informative marketing campaigns. And mobile… will change everything!
The power of mobile AR will truly revolutionize how marketing is done. Smartphones can be used to unlock a deeper / hidden layer of content tied to the people, places and things all around us. The power and potential of that cannot be denied. We are just getting started with AR marketing.
So, will efforts by Coke, McDonalds to plug Avatar take nascent tech mainstream? Absolutely! I would argue that these mega-brands and franchises are not rolling the dice on AR technology, but rather understand where this technology is headed, and the power that it brings. We should look to these mainstreams brands to realize the right time to step in is now.
I was interviewed a couple weeks back by Tish Shute for her UgoTrade.com blog. Tish is a very strong supporter and voice for our burgeoning Augmented Reality Industry. She has been doing a series of feature interviews lately with all the major companies in the AR space. If you are new to AR, I highly recommend diving into UgoTrade for a truly inside perspective on things.
As for my interview, we spoke about AR from a bit of a Hollywood angle. Since I have been in a lot of studio meetings lately for Ogmento, touting our mobile Augmented Reality services, I shared a bit of insight on things from that perspective.
Here is an excerpt:
Brian Selzer: Hollywood creatives caught the AR bug before they knew what AR was. Look at science fiction movies and video games to see AR everywhere. Terminator, The Matrix, Minority Report, Iron Man.. the list goes on. Look at any video game with an integrated heads-up display. It’s clear Hollywood loves AR. It’s only been in the past few months though that the light bulb has been lit and Hollywood is seeing that the software and hardware are here today to deliver these types of AR experiences in real life (to a lesser extent of course, but the path is getting clear). So yes, the buzz is here and it’s strong. With that, we all have to be prepared for the good, the bad and the ugly as AR goes mainstream.
It certainly goes to show how young this industry is when Ogmento and Total Immersion are currently the only AR companies based in Los Angeles. It’s very exciting to be the only company right now demonstrating a natural feature tracking (markerless) iPhone experience in Hollywood. We are in talks to bring some very big brand and properties to the mobile AR space. The goal is to deliver experiences that create added engagement and value to the consumer.
Wired.com interviewed me the other day on the subject of Augmented Reality.
Here is the article, which is currently the featured story on the site. – “If You’re Not Seeing Data, You’re Not Seeing.”
Being a huge Wired fan since the inception of the magazine it was a thrill to be directly contacted by them for my perspective on the dawn of the AR industry. I was asked specifically about the product mix focus for Ogmento, so I hinted at the fact that we are in talks to create mobile marketing campaigns around some major movies and toy lines.
I was slightly miss-quoted on the comment “In 2010 every blockbuster movie is going to have a mobile AR campaign tied to it.” I am not in the position to speak for “every” big movie marketing campaign, but I did share that all of the major movie studios we have met with love the possibilities of mobile AR. It is certain we will see a lot happening in the movie marketing space by end of year and into next.
An interesting Mobile Crunch article on using your mobile phone as a payment system. Mobile commerce is big in Korea and Japan, and it is only a matter of time before those in the U.S. are leaving their wallets at home and simply paying for things through their mobile device.
With that, I thought I would offer up this poll…