OBOTO – Rise of the Robots

OBOTO – Digital Pet (Robot) Showcases Advanced Augmented Reality

Since co-founding Ogmento back in 2009… a goal for the company has always been to creatie immersive augmented reality experiences, including the ability to place characters and other digital interactive content seamlessly into the physical world.

The key to a truly magical and immersive experience is in the tracking.  Powerful computer vision algorithms come into play in order to seamlessly tie the virtual to the physical.  With Ogmento  focusing on premium AR experiences,, we are now highlight some of our tracking capabilities with the introduction of OBOTO, and a little robot named Oggie.

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With our prototype OBOTO app (available for iPhone) we are testing out the idea of a digital toy robot that can interact and track to the physical world without the use of markers, printouts, or any pre-setup.  To date, the need for markers, printouts, or a lengthy set-up process have prevented Augmented Reality (AR) from true mass adoption.  These initialization methods are intrusive, and ultimately barriers to entrance for many mobile content enthusiasts looking to experience the magic of AR instantly.

When it comes to offering an engaging augmented reality experience (one which can be enjoyed anytime, anywhere), Ogmento believes a zero-initialization tracking solution in a natural environment is key.  The release of OBOTO, Ogmento’s first original project, showcases such a solution.

Users can place Oggie into any environment they wish — on a table, on the floor, in middle of the street, in their hand, etc.  Oggie will track to the environment instantly, allowing the user to pan, zoom, and move around creating a seamless mixed-reality experience.  This zero-initialization, natural feature tracking AR, allows for instant immersion, which is key.

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Photo and video features allow users to get creative and show off with their very own digital pet robot.

If people enjoy the notion of virtual characters in the real world, and  the character interactions that come along with that, there are endless opportunities for this type of application. Virtual pets, mascots, toys, and more. With the added ability to unlock exclusive content based on location, and brand recognition as well, this is a content model that has no limits, and will only continue to grow.

Be sure to download and check out OBOTO, and let me know what you think.  If your company, agency or brand have ideas in mind based on this content model, I’d love to explore opportunities with you.

Relavant Links

ogmento.com/apps/oboto

facebook.com/ObotoCentral

youtube.com/ObotoCentral

twitter.com/ObotoCentral

Projection Mapping

As I focus on Augmented Reality, I continue to be fascinated and inspired by the notion of transforming common landscapes into art and entertainment. Some of the best reference for this can be found in projection mapping.

There have been some amazing projects that truly inspire the creative possibilities, and serve as examples for what Augmented Reality will eventually allow us to experiences at any time. When it comes to transforming every-day environments and buildings into works of art, this is a great place to look for creative ideas. Virtual lighting, 3D augmentation and distortion, edge highlighting, surface painting… it’s all here.

If you are interested in bringing these types of experiences to Los Angeles; if you have the equipment to pull this off; and/or if you know of great buildings/locations that can be made available to be used as a backdrop for a Projector-Mapping festival of sorts, please contact me. I am hoping to set up an event for sometime in 2010.

The following are a few of my current favorite examples (make sure your volume is up!)…


How would it look if a house were dreaming?
Production by Urban Screen


Private festival in the North East of England
Production by The Darkroom


Battle of Branchage @ Branchage Film Festival 2009
Production by Seeper


El Jardí theater building i
Production by: Palnoise

Happy 2008! The Year of Creative Energy

Have you ever compared your current New Year resolutions with those of the past and found them to be the same? I have… on too many occasions! Mine typically revolve around things like exercise, eating right, advancing my career, spending more time with friends and family, etc.

This year my New Year resolution has a slightly different spin… to fill myself with creative energy; stay focused on what I want in life, and have the unswerving intention of doing it! This year I am appreciating where I have been and applying lessons learned to the adventure ahead. I have numerous exciting projects and goals to accomplish this year, and I can’t wait to get started.

I wish all my friends, family and colleagues a very happy New Year! May your creative energy flow strong, making 2008 the best year yet!