OBOTO – Rise of the Robots

OBOTO - Digital Pet (Robot) Showcases Advanced Augmented Reality Since co-founding Ogmento back in 2009... a goal for the company has always been to creatie immersive augmented reality experiences, including the ability to place characters and other digital interactive content seamlessly into the physical world. The key to a truly magical and immersive experience is in the tracking.  Powerful … Continue reading OBOTO – Rise of the Robots

The Rise of Sensor-Based Apps and Wearables

Tweet I'm a big fan of sensor-based apps and personal wearables, as they bring with them vast potential for utilizing motivational data, content and feedback loops for things like self-improvement, optimal health and ultimately the gamification of every day life. Nike has been playing a leadership role in this area for a few years now … Continue reading The Rise of Sensor-Based Apps and Wearables

Going Geo-Social and Hyper-Local

Tweet I'm excited about the recent launch of our Paranormal Activity: Sanctuary iPhone game for many reasons -- First, it's Ogmento's first big game title, and it feels great to finally have something out in the market. Even more so, this game represents a new breed of game design & platform, that is very powerful … Continue reading Going Geo-Social and Hyper-Local

Experience Real World Horror

The press release went out today for Paranormal Activity: Sanctuary. We did a soft launch about a week ago, and got over 5,000 players in just a few days by word of mouth, and one mention on Paramounts Facebook page for the movie. Now with the press release out, we are looking forward to building … Continue reading Experience Real World Horror

Ogmento First AR Gaming Startup to Win VC Funding

I'm thrilled to be able to officially announce that Ogmento is now venture-backed. The news hit the wires today, and the story is being picked up at a tremendous rate (WSJ, Forbes, Yahoo, AOL, CNET, USA Today, TechCrunch, VentureBeat, Joystiq, and many others). Here is the original press release - Ogmento Raises $3.5 Million in … Continue reading Ogmento First AR Gaming Startup to Win VC Funding

AR: The Purple Pill

Things have evolved since The Matrix. We no longer have to choose between taking the RED or the BLUE pill. Augmented Reality offers the PURPLE pill! I am putting together some slides for my upcoming presentations at eComm, ARE2010, etc. I thought this particular slide might serve as a nice teaser. The title of my … Continue reading AR: The Purple Pill

My Conversation with James Cameron

I don't make it a habit of sharing personal conversations on my blog, but when the individual you are exchanging ideas with happens to be James Cameron, it's very difficult not to share (okay brag) a little. I was invited to a private Avatar screening on the Fox Studio lot, presented by James Cameron and … Continue reading My Conversation with James Cameron

Projection Mapping

As I focus on Augmented Reality, I continue to be fascinated and inspired by the notion of transforming common landscapes into art and entertainment. Some of the best reference for this can be found in projection mapping. There have been some amazing projects that truly inspire the creative possibilities, and serve as examples for what … Continue reading Projection Mapping

Humanity+ Summit 2009

I will be speaking at the Humanity+ Summit this Sunday, December 6th on the subject of Augmented Reality, and how to make sure we use AR to get to an awesome future! The H+ Summit (Organized by Humanity +) is a two day, interactive event that will explore how humanity will be radically changed by … Continue reading Humanity+ Summit 2009

Prime-Time for Augmented Reality

A recent AdAge artilce, starts off with the following question - Is augmented reality ready for prime-time? Twentieth Century Fox, Coke and McDonalds are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic … Continue reading Prime-Time for Augmented Reality