AR: The Purple Pill

Things have evolved since The Matrix. We no longer have to choose between taking the RED or the BLUE pill. Augmented Reality offers the PURPLE pill! I am putting together some slides for my upcoming presentations at eComm, ARE2010, etc. I thought this particular slide might serve as a nice teaser. The title of my … Continue reading AR: The Purple Pill

My Conversation with James Cameron

I don't make it a habit of sharing personal conversations on my blog, but when the individual you are exchanging ideas with happens to be James Cameron, it's very difficult not to share (okay brag) a little. I was invited to a private Avatar screening on the Fox Studio lot, presented by James Cameron and … Continue reading My Conversation with James Cameron

Prime-Time for Augmented Reality

A recent AdAge artilce, starts off with the following question - Is augmented reality ready for prime-time? Twentieth Century Fox, Coke and McDonalds are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic … Continue reading Prime-Time for Augmented Reality