The press release went out today for Paranormal Activity: Sanctuary. We did a soft launch about a week ago, and got over 5,000 players in just a few days by word of mouth, and one mention on Paramounts Facebook page for the movie. Now with the press release out, we are looking forward to building those numbers dramatically. Exciting stuff! Here is the release…
Experience Real World Horror Game With Paranormal Activity: Sanctuary for iPhone
First Game to Combine Vision-based Augmented Reality, User-Generated Content and Geo-Social Elements; Now Available in the Apple App Store
LOS ANGELES, Feb. 9, 2011 /PRNewswire/ — Augmented Reality (AR) gaming company Ogmento Inc. today announced the release of Paranormal Activity: Sanctuary, a geo-location based, augmented reality role-playing game, now available for free in the Apple App Store for the iPhone. Published by Ogmento under license from Paramount Digital Entertainment, Paranormal Activity: Sanctuary creates a new way for players to interact with their environment, where the world is the new game board and favorite neighborhood locations – coffee shops, grocery stores, parks – become integral elements in the game to transform a player’s daily routine into a riveting experience.
The launch of this game marks several milestones in mobile gaming:
– The first augmented reality game of its kind to use Ogmento’s patent-pending technology that engages with user-generated content. It allows users to draw out game play elements on paper that come into life in the game through a camera phone.
– The first game of its kind to mix geo-social and vision-based augmented reality game elements with a top tier film franchise.
Demonic forces are trying to bring hell to earth, and it’s up to players to withstand temptations and possessions to stop them. In Paranormal Activity: Sanctuary for the iPhone, players will have to choose a side in the global battle between good or evil. Using their iPhone at home, at work, or where ever they are, this location-based, augmented reality experience will empower players to seek out demonic activity that will test their sanity at every turn. Be careful not to succumb to evil urges, or players will become possessed by powerful dark forces. Cast spells to create sanctuaries around a player’s favorite places to keep the demons away, or submit to the unknown and spread hellholes across the city. But players can’t persevere on their own; they’ll want to recruit and collaborate with friends around the world to stay on top.
“The Paranormal Activity franchise embodies the powerful psychological space between what’s real and what’s imagined,” said Brian Selzer, co-founder and president of Ogmento. “We wanted to encapsulate that feeling in an iPhone game and use augmented reality to accentuate the overall game experience in a way that has never been done before.”
Paranormal Activity: Sanctuary is free to play, with additional features, game elements and virtual goods available for purchase in the iTunes App Store.
Paranormal Activity: Sanctuary for the iPhone can be downloaded for free at: http://itunes.apple.com/us/app/paranormal-activity-sanctuary/id392834635?mt=8&ls=1
Ogmento was founded in 2009 by industry veterans committed to developing the next generation of video games. Through cutting-edge technology that overlays computer graphics onto real-world environments, Ogmento creates games that let users directly interact with their surrounding environment. The company is currently developing ground-breaking Augmented Reality (AR) content for a range of mobile devices and platforms including iPhone, Android, PC, and traditional game consoles. Ogmento is ideally positioned at the epicenter of the Augmented Reality and Geo-location gaming industries. For more information please visit http://ogmento.com/.
About Paramount Digital Entertainment
Paramount Digital Entertainment (PDE) is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, and emerging technologies. Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Worldwide Television Distribution.