My UgoTrade.com Interview (Augmented Hollywood)

September 15, 2009 Leave a comment

Picture 3I was interviewed a couple weeks back by Tish Shute for her UgoTrade.com blog. Tish is a very strong supporter and voice for our burgeoning Augmented Reality Industry. She has been doing a series of feature interviews lately with all the major companies in the AR space. If you are new to AR, I highly recommend diving into UgoTrade for a truly inside perspective on things.

As for my interview, we spoke about AR from a bit of a Hollywood angle. Since I have been in a lot of studio meetings lately for Ogmento, touting our mobile Augmented Reality services, I shared a bit of insight on things from that perspective.

Here is an excerpt:

Brian Selzer: Hollywood creatives caught the AR bug before they knew what AR was. Look at science fiction movies and video games to see AR everywhere. Terminator, The Matrix, Minority Report, Iron Man.. the list goes on. Look at any video game with an integrated heads-up display. It’s clear Hollywood loves AR. It’s only been in the past few months though that the light bulb has been lit and Hollywood is seeing that the software and hardware are here today to deliver these types of AR experiences in real life (to a lesser extent of course, but the path is getting clear). So yes, the buzz is here and it’s strong. With that, we all have to be prepared for the good, the bad and the ugly as AR goes mainstream.

It certainly goes to show how young this industry is when Ogmento and Total Immersion are currently the only AR companies based in Los Angeles. It’s very exciting to be the only company right now demonstrating a natural feature tracking (markerless) iPhone experience in Hollywood. We are in talks to bring some very big brand and properties to the mobile AR space. The goal is to deliver experiences that create added engagement and value to the consumer.

For much more, check out – Games, Goggles, and Going Hollywood…How AR is Changing the Entertainment Landscape: Talking with Brian Selzer, Ogmento

My Wired.com Interview

August 26, 2009 Leave a comment

wired_logo

Wired.com interviewed me the other day on the subject of Augmented Reality.

Here is the article, which is currently the featured story on the site. – “If You’re Not Seeing Data, You’re Not Seeing.”

Being a huge Wired fan since the inception of the magazine it was a thrill to be directly contacted by them for my perspective on the dawn of the AR industry. I was asked specifically about the product mix focus for Ogmento, so I hinted at the fact that we are in talks to create mobile marketing campaigns around some major movies and toy lines.

I was slightly miss-quoted on the comment “In 2010 every blockbuster movie is going to have a mobile AR campaign tied to it.” I am not in the position to speak for “every” big movie marketing campaign, but I did share that all of the major movie studios we have met with love the possibilities of mobile AR. It is certain we will see a lot happening in the movie marketing space by end of year and into next.

The Legacy of Tron and Syd

July 31, 2009 Leave a comment

There are a just a handful of movies that truly influenced me in life and are simply part of my DNA. Tron is one of those movies.

The visual impact of Tron and its computer-generated worlds drove me to take computer graphic classes, and ultimately end up working in the fields of comic books, video games, digital media and virtual worlds.

Now, over 25 years later, I’m thrilled to be watching this new footage from Tron: Legacy. The look-and-feel seems nostalgic and retro, yet modern and updated at the same time.

I can’t post about Tron without giving a bit shout out to Syd Mead for being such a rock star conceptual artist. Many of my all time favorite movies have his signature on them (Tron, Blade Runner, Aliens, 2001…).

Here is a nice video on the art and life of Syd Mead! A true visionary who I had the privilage of meeting at last years Comic Con.

Augmented Reality Comic Con

July 25, 2009 1 comment

I just returned from Comic Con (my 15th year), where I was showing people our iPhone Augmented Reality demo (ogmento.com). I am happy to report that there is fantastic buzz on our application with lots of interest from the entertainment, gaming and publishing sectors. It’s clear many are ready now to take the AR plunge!

While I was walking the convention floor with our mobile AR demo, I was pleased to discover 2009 to be the first year AR was showing up at the convention.

Focus Features had an AR demo using a webcam for the movie “9″ produced by Tim Burton. The poster for the movie is just a giant QR code, which will unlock the movie trailer. The AR demo had kids holding a postcard with a marker on the back in front of the webcam, and a static animated figure appeared.

Sony’s District 9 was also being promoted at Comic Con, and they have an AR exprience online promoting that movie too.

The most interesting official AR presentation was by Mattel, which introduced toys based on the movie “Avatar.” The toy line is being released with an augmented reality counterpart, as each toy comes with a 3D tag (i-Tag) which can be held under a webcam leading to an animated 3D vehicles coming alive on your computer. These vehicles can do battle as if you were playing a video game. Total Immersion developed this AR experience for Mattel, and they certainly are the reigning kings of the webcam-based experiences. The animations and audio were really nice, and the overall experience is a great bonus feature enhancement to the toy line.

I think this was the first entertainment convention where AR made a big splash. More and more people are now being introduced to Augmented Reality, and 2010 is looking to be a banner year as movie studios, toy companies and publishers begin to embrace the technology.

Moon Walking

July 20, 2009 Leave a comment

Not another Michael Jackson story, but rather a post to honor today being the 40th anniversary of the Apollo 11 moon landing, and Neil Armstrong and Buzz Aldrin’s historic first steps on the moon.

Here is a nice recap:

NASA has just released brand new restored videos showing the historic moments. Here is a little “before and after” from the cleanup process…

I still get a chill thinking about what it took to pull this off, and what we as a species can accomplish if we put out hearts and minds to something. I don’t know too many other milestones in science and history that give me such a thrill as the Apollo moon landing.

When I was very young and people asked me “What do you want to be when you grow up?” I would typically answer by saying “an astronaut.” The notion of going to the moon and beyond… exploring the “final frontier” truly excited me. Then reality set in, and I realized the path to this career required me to be an Air Force pilot in prime physical shape with a degree in engineering. So I quickly moved on and became a hard core Sci-Fi fan instead; making a living developing interactive worlds filled with space travelers, superheroes, strange creatures and more.

I credit Buzz and Lance for inspiring me as a kid to dream big. There is something about the Apollo missions that make us want to push harder and accomplish more. The images captured of our tiny planet Earth as seen from space really puts things into perspective the way few images ever have.

And finally, for something I thought was a funny way to express just how remarkable this event truly was (and forever will be), here’s another tribute to our moon landing.

Warning: Not Suitable For Work (NSFW), or for those easily offended.

Categories: Heroes, Space Travel

The day I met Michael Jackson

July 8, 2009 9 comments

thriller-michael-jackson

I just finished watching the Michael Jackson memorial on television, and I decided as soon as it was over that I wanted to write about the day I met Michael Jackson.

I have told this story to many friends and family members, but I never actually wrote it down. I might as well do it right here, right now, as Michael is on my mind, and the memory of my encounter with him will only fade over time.

It was in 1983 when I met Michael Jackson. He was on top of the world as “The King of Pop.” His album “Thriller” was tearing up the charts. I think he was on his third or fourth #1 song from that album, and everybody in the world seemed to own it. I experienced this frenzy of album sales first hand, as I was working at a record store at the time. It was there, at the record store that Michael Jackson came strolling into my world.

Licorice Pizza was in the Sherman Oaks Galleria, located in the San Fernando Valley. This is the same record store that was used as a location in the movie “Fast Times at Ridgemont High.” The name of the store referred to the vinyl records we sold in those days. We also sold a lot of cassette tapes.

The day Michael walked into my store was a very slow day. It was as if he knew when the mall would have the least amount of people, and decided that was the best day to do a bit of music shopping. I could not tell you what day or time it was exactly, but it was likely mid-week, while most people are at work.

I was managing the store and working the cash register, which was near the front entrance of the store and looked out into the mall. There was nobody in the store other than myself and a co-worker, who was in the backroom. When I first spotted Michael I did not recognize him. And this is why…

I saw a man approaching the store in a Halloween mask. The mask was semi-translucent. I could almost see his face behind the mask, but not quite. The mask had sort of a white colored tint to it, but was mostly clear. The mask was shaped like a human face, as if its purpose was to simply distort the face of the wearer. The only marking on the mask was a black painted mustache. It was very odd to say the least… mainly, because it was nowhere near Halloween time.

I could tell the man behind the mask was African American. He was dressed extremely casual, and even his clothing was sort of a non-costume costume. He was wearing jeans and tennis shoes, and a red plaid button up shirt, with a t-shirt under that. He almost looked like a farmer. It was not a style that would have been considered fashionable at the time. It just seemed strange.

Today, if a man walked into a retail shop in July wearing a Halloween mask, most people would think they were about to be robbed. This thought did not occur to me though. One reason was that a young boy accompanied the masked man. Yes, I said it… Michael’s companion was a young boy, who looking back had an appearance similar to Macaulay Culkin. The boy was blonde, with pale skin, and he was dressed like Michaels twin (only instead of a red plaid shirt, he was wearing green plaid). This boy was not Macaulay though, as I think this was even earlier than their friendship.

So, there I see an African American man wearing a Halloween mask, dressed like a farmer, with his young blonde haired friend who was dressed the same (but with no mask). They walked right up to me when the man behind the mask spoke — “Hello, can you help me to find some Stevie Wonder tapes?”

As soon as I heard the voice, I knew it was Michael. It was high-pitched, rather quiet and gentle. The face behind the mask came into focus more. The hair. The mannerisms. It was him. Talk about a Thriller! Michael Jackson was standing right in front of me. I could not help but try to make out his features more from behind the translucent mask. I was stunned to say the least.

Over the years, we had lots of musicians come through that Licorice Pizza. I remember meeting members of REO Speedwagon, ABC, Bananarama, Spandau Ballet, Mr. Mister, and even Billy Idol.. but nobody comes close to Michael Jackson.

I could tell by the mask he wore and his body language that he really did not want people to know it was him (Duh!). He was trying not to attract attention. Yes, he was wearing a Halloween mask in July! Hello?! Still, his strategy was working. He and his pal came in alone, and nobody else was in the store with us. I felt it was my duty not to freak out, but to simply help him find the music he was looking for.

So I took Michael over to the Stevie Wonder tapes against the wall, and left him to browse with his friend. Micheal and his friend were squated down going through the tapes together, and I can only imagine Michael was giving the boy a bit of a musical education on Stevie Wonder. Two minutes later they were back at the register with me placing every single Stevie Wonder cassette we had in stock on the counter to be purchased. Obviously he was a fan.

I rang up the purchase, and Michael took out a credit card to pay. Sure enough, right there printed on the Master Card it said “Michael J. Jackson.” I knew it! The King of Pop was in my store. So what do you think I said next to Michael? I said, “Mr. Jackson, may I see your drivers license or a picture ID?” Checking ID was standard credit card protocol, and the man was wearing a mask after all.

He took out his driver’s license and handed it over. Yep, it was Michael alright. There, the Michael Jackson we all know and love (the face on his Thriller album) was smiling back at me. When I gave the ID back to him, I looked up and the real Michael Jackson was smiling too. In that moment, we both knew I was just doing my job by asking for his ID, and his smile was sort of saying “we are cool, right?”

As I finished the transaction, I then felt comfortable enough, or compelled perhaps to murmur “Huge fan, Michael.” Short, and to the point. He said “Thank you!” That was our conversation. Lame, but remarkable.

Now, I wish I could say that I had kept the conversation going, and that I had asked him to autograph an album, but that’s not how it played out. As he was signing his credit card receipt, my co-worker came out from the back room. Having another person walking towards us changed the dynamic right away. I was almost fearful for Michael that his secret would be discovered, and then all hell would break loose. There were a few random people walking past the front entrance of the store, and I felt the right thing to do was let the man go in peace.

Michael left the store with his bag of Stevie Wonder tapes, and I watched him as he continued through the mall and out of sight. He passed by some people who turned their heads, but not because it was Michael, because it was some man wearing a Halloween mask. Michael’s secret was safe.

I remember saying rather casually to my co-worker, “You just missed Michael Jackson. Yeah, he just bought up all our Stevie Wonder tapes. We better order more. Yeah, he was wearing a mask. Yeah, I’m certain it was him.”

Sure, it would be nice to have an autographed “Thriller” album made out to Michael’s pal Brian. I’m sure he would have signed one for me had I asked. There was something so odd about the whole experience though. At the time, I felt that the best way to show him I was a fan was to just play it cool, and treat him like any other customer. In my mind the fact that he knew I knew, and I calmly and quietly told him I was a fan, but did not make a fuss or draw attention to him was the right way to go.

For all his strangeness, I can only say that his kind spirit shined through from behind that mask. When he spoke, the tone of his voice was rather shy and like a child.

It was bizarre. It was a thrill. It was a day I will never forget.

RIP Michael.

Instafilms.com is live!

July 3, 2009 Leave a comment

We just launch of our public beta for Instafilms.com. This is “machinima for the masses.” Instafilms allows video game fans to make their own CG animated short films (or shows) with a simple tool set that includes text-to-speech, drag and drop cameras, and choices of sets and characters. Shows get rendered within minutes, and you can post them anywhere.

There are currently three “shows” to choose from: Sony Playstation’s Heavenly Sword, Ubisoft’s Brothers in Arms, and our own original franchise, Menlo Park. We will be adding more game franchises in the coming weeks.

Make your own cartoon.. its a lot of fun! Any comments or feedback, I would love to know what you think!

Mobile Wallet Poll

June 13, 2009 Leave a comment

An interesting Mobile Crunch article on using your mobile phone as a payment system. Mobile commerce is big in Korea and Japan, and it is only a matter of time before those in the U.S. are leaving their wallets at home and simply paying for things through their mobile device.

With that, I thought I would offer up this poll…

Heavenly Sword – Instafilms

June 8, 2009 1 comment

One of the video game properties we will be featuring on Instafilms.com is Heavenly Sword. Here is a quick test movie I did with the assets. We’ve added in tons of sword-fighting animations, so I will have to make another soon to show that off.

Categories: Instafilms, Machinima

Project Natal

June 1, 2009 Leave a comment

E3 starts tomorrow, and the race between XBox, PS3 and Wii continue. Out of the gates early is this nifty demo from Microsoft for Project Natal. Nintendo clearly risks losing its dominance here when it comes to the player being the game input/control device. Check it out.

Categories: E3, Video Games, Xbox
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