Brian Selzer is the President of Ogmento, Inc., a developer and publisher of mobile augmented reality games and entertainment. Mr. Selzer co-founded Ogmento in 2009 with industry veterans from the mainstream video game and entertainment industry to bring to market new technologies that apply computer-generated content to live-video streams, leveraging advanced location-based, interactive, and social media technologies. With offices in New York and Los Angeles, Ogmento has partnered with some of the leading augmented reality technologists, artists, game designers, and university labs globally.
Brian Selzer built his career in the comic book industry, first helping to revitalize classic Harvey Entertainment brands, such as Richie Rich and Casper the Friendly Ghost. Sticking with comic books, but looking to the future of digital content distribution, he moved on to serve as Vice President of Interactive for Top Cow Productions, the third largest comic book publisher in the US. While there, Mr. Selzer led the developed of the award winning TopCow.com web site and e-commerce site, and established a new marketing and distribution model for the company. Top Cow’s comic book franchises went on to sell record numbers, and have become film, television and video game projects, such as the live action television series, Witchblade and the console video game, The Darkness.
In 2000, Mr. Selzer’s entrepreneurial spirit led to him co-founding Eruptor Entertainment. Eruptor would go on to become a venture-backed leading digital entertainment and gaming company, where he created and produced over twenty-five online shows and fifteen wireless applications including such franchises as Jonni Nitro, The Marty Show, and PortaPets which was featured in the Wall Street Journal and Wired Magazine.
As Chief Content Officer for SuperNation, LLC, Mr. Selzer spearheaded content development for the Superdudes.net and Grab.com websites, which were both acquired by Fox Interactive in 2005. Press, such as CNN, Yahoo, USA Today, and others have recognized both gaming sites for their achievments in social media content and technology. Each site had over 1 million active members within their first year.
As mobile device capabilities advanced, becoming a natural extension of digital content distribution, Mr. Selzer made the move to spearhead Marvel Mobile at Hands-On Mobile (formerly Mforma). As Senior Director of Marvel Mobile he supervised worldwide strategic launch and ongoing development / management of Marvel Entertainments mobile business; expanding brands such as X-Men, Spider-Man and Fantastic Four into the mobile media landscape with numerous games and personalization products. He also spearheaded development of the Marvel Mobile web and WAP portals, positioning them to serve as direct-to-consumer distribution / marketing channels, and community hubs for all things Marvel.
In 2006, Mr. Selzer had the opportunity to work with the legendary Nolan Bushnell, founder of Atari and the creator of the first video game, Pong. He was brought on to spearhead the next stage of content development for Mr. Bushnell’s new social gaming restaurant concept, uWink.
In 2007 Mr. Selzer began working with Blockade Entertainment, the first animation studio of its kind to create and distribute compelling 3D animated content through the utilization of video game engines and assets. The Studio produced content for EA, Hasbro, DC, Warner Brothers, Sony and others. While there he spearheaded the launch of Mashade.com - a video game trailer mashup site (partnered with IGN.com), and Instafilms.com – a “machinima for the masses” play allowing users to create high-quality CG animation instantly online.
In 2009, Mr Selzer founded Ogmento, a company commited to the new opportunities opened up by Augmented Reality (AR) technology. Ogmento creates and publishes mobile AR experiences, made in collaboration with the best and brightest AR makers in the world. Titles to date include Paranormal Activity: Sanctuary, NBA: King of the Court, and Halo: King of the Hill. Partners include Sony, Microsoft, Pepsi, 7-11, General Mills and others.
Mr. Selzer is a recognized speaker at industry events and a sought after advisor on augmented reality initiatives, location-based services, immersive technologies, emerging media platforms, games, gamification, and the future of entertainment.