OBOTO – Digital Pet (Robot) Showcases Advanced Augmented Reality
Since co-founding Ogmento back in 2009… a goal for the company has always been to creatie immersive augmented reality experiences, including the ability to place characters and other digital interactive content seamlessly into the physical world.
The key to a truly magical and immersive experience is in the tracking. Powerful computer vision algorithms come into play in order to seamlessly tie the virtual to the physical. With Ogmento focusing on premium AR experiences,, we are now highlight some of our tracking capabilities with the introduction of OBOTO, and a little robot named Oggie.
With our prototype OBOTO app (available for iPhone) we are testing out the idea of a digital toy robot that can interact and track to the physical world without the use of markers, printouts, or any pre-setup. To date, the need for markers, printouts, or a lengthy set-up process have prevented Augmented Reality (AR) from true mass adoption. These initialization methods are intrusive, and ultimately barriers to entrance for many mobile content enthusiasts looking to experience the magic of AR instantly.
When it comes to offering an engaging augmented reality experience (one which can be enjoyed anytime, anywhere), Ogmento believes a zero-initialization tracking solution in a natural environment is key. The release of OBOTO, Ogmento’s first original project, showcases such a solution.
Users can place Oggie into any environment they wish — on a table, on the floor, in middle of the street, in their hand, etc. Oggie will track to the environment instantly, allowing the user to pan, zoom, and move around creating a seamless mixed-reality experience. This zero-initialization, natural feature tracking AR, allows for instant immersion, which is key.
Photo and video features allow users to get creative and show off with their very own digital pet robot.
If people enjoy the notion of virtual characters in the real world, and the character interactions that come along with that, there are endless opportunities for this type of application. Virtual pets, mascots, toys, and more. With the added ability to unlock exclusive content based on location, and brand recognition as well, this is a content model that has no limits, and will only continue to grow.
Be sure to download and check out OBOTO, and let me know what you think. If your company, agency or brand have ideas in mind based on this content model, I’d love to explore opportunities with you.